Corporate Partnerships Featured
2016 Rockefeller Tree Lighting: A New York Tradition
By Zach Kane | December 21, 2016
The Today Show personalities are joined on stage with Alec Baldwin after the Rockefeller tree is lit up.
Every year a Christmas tree is lit up in Rockefeller Center in New York City, kicking-off the start of the holiday season and a hallmark for the city. This year I was fortunate enough to attend the annual tradition and captured video of the celebration and musical performances.
More than 45,000 multi-colored lights illuminated the 94-foot Norway spruce from Oneonta, New York. A nine-foot star adorns the top of the tree, weighing 550 pounds and covered in 25,000 Swarovski crystals. The selected tree is generally donated to the Rockefeller Center. After it serves its use for display, the lumber from the tree is donated to Habitat for Humanity. Trees are selected based on their hardiness to hold the heavy ornaments, and their “Christmas tree shape.” This ..
Featured Tree of the Week
White Spruce: Amongst the Season’s Finest
By Sheereen Othman | December 20, 2016
When Jacques Cartier sailed up the broad St. Lawrence River in 1535, he became the first colonist to see North America’s white spruces. As he laid claim to the land, he proclaimed the trees to be “as beautiful as one could wish for.” According to Cartier, the white spruces were “the finest trees in the world.”
Four hundred years later, naturalist Donald Peattie echoed Cartier’s remarks, stating of the conifers lining the river banks, the white spruce was the “beauty of its family.” This tree has often been heralded as a beautiful tree in North Country. It’s popular along river banks and the northern boreal forests. It’s a tough tree that does well in urban settings and is resilient in cold climates.
Among its appealing traits, the white spruce is popular in the Christmas tree industry. It’s pyramidal form, dense crown, stiff needles and needle retenti..
Community Tree Recovery Featured Replanting Our National Forests
A Day in the Life of a Tree Planter
By Melissa Wilson | December 19, 2016
This year, we reached a new milestone by planting our 60 millionth tree on our nation’s forests. These trees are planted with the help of tree planters, who spend long days in varying terrain dedicated to planting new trees. Melissa is one tree planter who was part of the Lost Pines Forest Recovery effort in Bastrop, Texas — where wildfires burned more than 32,400 acres of forest land. Melissa shares insight on what it’s like to plant hundreds of trees a day and the challenges they overcame.
I think most of us had a romanticized vision of planting budded trees along riversides, we weren’t expecting boxes containing thousands of saplings. For seven weeks, I led a tree-planting crew committed to replanting trees damaged in the Bastrop County Complex Fire, the most destructive wildfire in Texas history. Although we worked for AmeriCorps ..
Tree of the Week
The Eastern Redcedar
By Sheereen Othman | December 13, 2016
The eastern redcedar is an ancient tree, dating back to Native America where fossil evidence indicates it covered large portions of the continent. It is the most common conifer in the eastern part of North America. It sits on pasture hills and farm hedgerows, adorning open country.
Early explorers took notice of the tree. Reports state captains Arthur Barlowe and Phillip Amadus were quoted as saying the trees were “the tallest and reddest cedars in the world.” Redcedar wood became popular with craftsman. It was easy to work with, resistant to decay and aromatic. It was great for cedar chests because the wood was a natural repellant to moths and other clothes-eating insects.
The interesting thing about the redcedar is that it isn’t a cedar at all. The eastern redcedar is a juniper, despite its misleading name. While many admired the cedar for its beauty there are others who..
Gift Green with These Brands
By Amy Bodfield | December 12, 2016
Need last minute gift ideas? Shop one of these brands from our Corporate Partnerships and your purchase will help plant trees in a forest of need.
Companies large and small are working with us to plant trees across the country and around the globe. A few of the programs supported by partnerships include Rain Forest Rescue, Tree City USA, Community Tree Recovery and Plant Madagascar. Programs like these impact the people and communities where they are implemented. Whether it’s replanting trees in disaster-stricken communities or providing jobs in rural areas that contribute to economic growth, these programs are changing lives, and it’s possible because of support from our partners. Visit our Corporate Partnerships page to learn how you can get involved.
Read Plant it Forward to learn what one partner is doing to plant trees in our nation’s forests.
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Corporate Partnerships Featured
Plant it Forward
By Amy Ossian | December 8, 2016
For RiceSelect, one of the Arbor Day Foundation’s new corporate partners, planting trees isn’t just about earning metrics to include in their sustainability report. They understand the importance of planting trees for the future of their business and the world. Louis Fernandez, RiceSelect® Director of Marketing, says, “Trees are extremely important to the environment and to our daily lives; we want to do our part to give back and Plant it Forward.” The company has committed to planting 100,000 trees right here in the U.S. where their rice is grown.
In an industry where the land is solely responsible for the brands’ product offering and livelihood, RiceSelect is eager to give back to the land that gives them so much. Customers can feel good knowing their purchases are helping to plant trees that provide shade, beauty, habitat for wildlife, and clean our air and water.
RiceSelect has found a ..
Tree of the Week
Giant Sequoia: Forest’s Majesty
By Sheereen Othman | December 6, 2016
“From little acorns, mighty oaks grow.”
This phrase couldn’t be more relevant to giant sequoias. The seeds of these trees are so tiny that up to seven could fit on one penny. Yet they grow up to 200 feet high.
If you ever need to be reminded of the spectacles of the forest, visit a giant sequoia. As with many natural wonders of the world, there is something remarkable and humbling about the manifestations sprouted from nature. Giant sequoias prove that.
No trees can rival the towering heights of these beauties. Not only are sequoias the world’s largest trees, but they are also the largest living organism by volume. Rutherford Platt, a dendrologist, said that the lowest branch of some of these giants is 150 above the ground, six feet in diameter and 150 feet long. Can you believe one branch alone is longer than most trees?
Giant Sequoia tree close-up, at Se..
Arbor Day Coffee Featured
How Trees Help Your Coffee
By Jon Ferguson | December 5, 2016
Jon Ferguson our Coffee Quality Specialist, spoke with Tg-Lab —a Guatemalan owned and operated coffee laboratory dedicated to the creation of specialty coffee — about Agroforestry on a recent trip to Guatemala. Jon explains how agroforestry impacts the way we farm and produce coffee. Shade-grown coffee offers numerous benefits to the surrounding environment and is more sustainable than coffee grown under the sun. The quality of the coffee bean is higher when it’s grown under the shade of trees because coffee ripens at a slower pace, allowing sugars to develop inside the coffee cherry.
Learn more about Arbor Day Foundation coffee and what we’re doing to preserve rain forests.
What is Coffee Cupping? Find out here!
AgroforestryArbor Day CoffeecoffeeShade-Grown Coffee
Do your trees/shrubs have Aphids or Spider Mites? Aphids feed in clusters and prefer new shoots or young leaves. Most aphids are 1/10 inch long, and are commonly green, pink and black. Similar to a mosquito to humans, Aphids feed by sucking the moisture/water. This causes the plant to yellow, dry out, shrivel and even cause death of the plant. Spider Mites are commonly found in mid to late summer. They thrive in the heat and put a lot of stress on the
Our ISA Certified Arborist can help nurse an ailing tree back to health, reduce or prevent fruit growth, aid and nurture fruit tree production or simply keep your health tree bug and pest free. 1- Dormant Oil Spray: Needs to be done in the Early Spring before plant blossoms Controls insects that have over-wintered in the bark or flume of the tree Not an insecticide, goes on and smothers the insect 2- Deep Root Injections: Should be done in Spring and Fall Stimulates growth, should see up to 33% increase